Flipkart, one of indias top two online market places, said it saw twice as much business as part of its big billion day sale this year compared to the last. Case study flipkart is an electronic commerce company headquartered in bengaluru, india. Furthermore, the cost of the delivery is born by the. Contact us about us careers flipkart stories press. The company said it added over 3000 sellers to flipkart millionaire club in a span of just five days of tbbd sale. Sales wars big billion day vs the great indian festival. Description flipkart has announced big billion day deal in the year 2014. It is an organised scheme to systematically cheat you out of your hard earned money. Flipkart big billion days sale has kicked off with day one offering deals on led tvs, smartwatches, accessories, and large appliances. Case solution, case analysis, case study solution, is among indias best known online retailers. Swot analysis for big billion day the analysis of the scenario suggests that the issues occurred primarily because the servers were not prepared for such a high traffic. However, flipkart will be making the electronic, mobile and. Flipkart ships more than 00 items a day which makes management of the logistics a cumbersome task for the company. Flipkart tying up with tvf to promote big billion days, but the one campaign that was a revolutionary idea of sorts was tvf pitchers.
Flipkarts big billion day sale helped the company to achieve record single day sales of rs. Are you still a loyal customer or did the damage run too deep. Founded in 2007, with the ambitious dream of becoming indias, started o. Behavioral lessons from flipkarts bigbillion day sale request pdf. Flipkarts big billion day sale started monday with mobile phones and tablets topping the charts of the biggest deals on offer. This case study is based on the customer reactions towards the promotional.
Flipkart, the first billion dollar online company from india going by 2015. Flipkart has announced big billion day deal in the year 2014. What is the marketing strategy behind flipkarts big. The flipkart big billion day 2017 offers the best deals, offers, discounts and cashback on mobiles, electronics, men and women fashion, kitchen and home appliances. Even though this is flipkarts 3rd big billion day sale, showing off this year brings back a huge customer value and market value for flipkart in lieu of amazons priority operations in. Flipkart big billion days sale 2019 about flipkart big billion day sale.
It was founded in october2007 by sachin bansal and binny bansal no relation. Behavioral lessons from flipkarts bigbillion day sale. During the flipkart big billion day sale, a whole range of products from each store category go on sale on specified dates. Learning from the flipkart big billion sale a case study part 1. This sale lasts for five days and covers most instore products. The annual sale events big billion days and the great indian festival, dont just offer some of the best deals, but go all out with interesting advertising campaigns to promote them. This case study is based on the customer reactions towards the promotional offer. What strategic measures should flipkart have adopted to prevent recurrence of the unhappy situation on the big billion day. Theres sale and then there is the big billion day sale. Get all crazy flipkart sale deals before they go out of stock and save more.
Flipkart big billion day 2017 big billion day offers and. Big billion day sale gets flipkart millions of unhappy. You can catch the big billion days sale on 29th sept and enjoy discounts of up to 90% up till 4th october 2020. Takeaways from flipkarts big billion sale a case study part 1. Its a known fact that everyone wants to buy things at the cheapest price possible. Flipkart big billion days 2016 details theres a lot of hype around this years flipkart big billion days. Whether youre hunting for a literary gem, looking for an inspiring read, or simply searching for a story well told, flipkart promises you titles that are sure to strike your fancy. It created surprise for few and depressed many customers.
Price fluctuations and jacked up prediscount costs. Moreover with such a large area to cover distribution and operational challenges crop up. This could have been better predicted as the amount of money spend on marketing campaign was very high and also looking at the high demand of goods during the festive season. Learning from the flipkart big billion sale a case study part 2 by suresh babu oct 30. It was the second day of the big billion days sale and the ekart delivery boys, the wishmasters, were drawing up. Pdf flipkart big billion day case study researchgate. Know how flipkart became big brand using digital marketing strategies through this descriptive case study. Listen to the big billion day podcast from wma on fir. Introduction october 6, 2014 saw flipkart make rs 600 crore as a result of its big billion sale. Swot analysis of flipkart discusses the internal analysis for the massive online retailer which was started in 2007 by the brothers sachin and binny bansal who were examazon employees.
The ecommerce giant offered products in almost every categories at throwaway prices like a hand blender at re 1 or a 2 tb. According to gadgets 360, the sale in 26 hours was able to accomplish the business that it had in 5 days during the previous big billion days sale. Especially, when cashrich rival amazon too is running the great indian festival. Let me give you an example of one of their scrupulous practices. Flipkart big billion day case study by wma students. Big billion day a case study with special reference to flipkart. The climax for the big billion day by flipkart has been building since last month by ads on television, print media, youtube, and more. It uses flipkarts botchedup bigbillion day sale to drive home lessons in behavioral economics to marketers. Pdf case study of an emerging giant in the online world. The brand also made news for a lot of wrong reasons amplified disastrously on social media. Marketing strategy of flipkart flipkart strategic analysis. Bestselling titles and engrossing narratives all at a discount thats what the big billion days sale is all about.
In august 2019, flipkart entered into a partnership with authentic brands to license and distribute nautica in india. On 6 october 2014, flipkart sold products worth rs 600 crores in 10 hours in a special oneday event. Flipkart became big brand using digital marketing strategies. The big billion day, no kidding, no worries, fairtale, shopping ka naya address, shop anytime, anywhere are the successful campaigns that helped the company in creating. I, very recently decided to purchase an asus 6z from flipkart but was more interested in being ab. In the month of october 2014, after the big billion day, flipkart sale, our digital marketing students at web marketing academy bangalore. October 6, 2014 saw flipkart make rs 600 crore as a result of its big billion sale.
Not only can you grab amazing offers on the most popular categories like electronics, clothing and furniture but also avail an extra 10% off on using axis bank and icici bank. Flipkart vs amazon the war between the ecommerce giants. Flipkart big billion days sale offers 2019 top bbd deals. Statistics and facts about flipkart big billion days sale 2020. Request pdf behavioral lessons from flipkarts bigbillion day sale purpose the. The flipkart big billion day sale 2020 was called the single biggest sales day in the history of the indian retail market. A case study on supply chain management by flipkart by.
Flipkarts head of fashion mukesh bansal on the highs and lows of the recent big billion day sale, and the lessons the company has learnt. Takeaways from flipkarts big billion sale a case study. Some of the prominent ones are in india are flipkart, snapdeal, myntra, amazon, redbus. Ecommerce, eloyalty, eretail, e satisfaction, flipkart, india, loss aversion, online sales, utility. The key strategies were to attract customers and give them a of. Flipkart has launched its own product range under the name digiflip with products including tablets, usbs, and laptop bags. It highlights the problems that occurred on the day of the sale and their adverse impact on the customers and reputation of the company. This case focuses on flipkarts big billion day sale which was launched on october 6, 2014. The big billion day sale is being held from september 20th, 2017 to september 24th, 2017. There were two video commercials made to promote the big. Both the ecommerce giants are pretty good at this and it is really difficult to pick a winner from this segment of the battle of flipkart vs amazon.
In this research paper the author is studying the reasons and other future possibilities of indian ecom market. Pdf flipkart has announced big billion day deal in the year 2014. Case in point being the arch rivals, amazon and flipkart. While flipkart continues to use their kidadults theme in their 8 video ad. Mba mini project impact of ecommerceflipkart resume. Even then just 23% of all acquisitions earn their cost of capital. Having prior experience in the ecommerce industry helped the founders to work strategically and differentiate their business. This case study aims to understand the functioning of flipkart, its methodsof. Flipkart has kicked off its big billion day sale on september 20, which will last up to september 24.
The big billion day sale seems to have earned flipkart more angry customers than satisfied ones. Amidst lot of hype, fanfare and not to forget the full page advertisements on leading newspapers across india, flipkart introduced the big billion day sale on monday. What is your understanding of the current business model of flipkart. You helped us make the big billion days sale a huge success. Brand equity in the marketing strategy of flipkart flipkart have garnered a market leader position through its innovative branding strategies. Flipkart is forging exclusive partnerships with blaupunkt and xiaomi, expecting sales of large appliances to more than double during the coming big billion day bbd sale and keep rival amazon. Currently, the company is performing above its expectation and it is expected that the company can perform better in the lett. Pdf flipkart big billion day case study balachandar. The big billion days sale consumes all hands on flipkarts deck as it defines the companys market leadership. Flipkart team should have constantly monitored big billion day searches happening on the day to detect directs to the amazon page. Flipkart sales double this year on big billion days. Flipkart s proposed 24 hour sale sold out in a mere 10 hours even as the website gave out and orders got cancelled. Learning from the flipkart big billion sale a case study part 1 by suresh babu oct 22, 2014.